The Association for Public Art (aPA) was recently highlighted in an article by Katherine Gressel on Createquity.com about best practices for using interactive technology to evaluate public art: Smart Public Art: Interactive Technology and Public Art Evaluation.

The article quotes the aPA’s Executive Director, Penny Balkin Bach: “The whole point of our social media effort is to encourage appreciation for CONTENT; so we don’t ask people what they like — we ask them what they know.”

The aPA’s Development and Communications Manager, Jennifer Richards, also recently spoke about using mobile media to engage audiences on a panel at the 2013 Public Art Network/Americans for the Arts Annual Conference.