The goal of the “Re-messaging” campaign is to make engaging with public art a rewarding experience
The Fairmount Park Art Association is one of ten local arts and culture organizations receiving a $75,000 Engage 2020 Innovation Grant, funded by The Wallace Foundation and The Pew Charitable Trusts, and managed by The Greater Philadelphia Cultural Alliance (GPCA) and The Philadelphia Foundation.
The grant will support “Re-messaging Public Art/Recruiting Cultural Audiences,” a marketing campaign that will promote the unique approachability and accessibility of Philadelphia’s public art – no tickets, no barriers, no intimidation. The goal of the “Re-messaging” campaign is to make engaging with public art a rewarding experience that will increase viewers’ curiosity and willingness to try new cultural experiences in the future.
Responding to the findings of the GPCA’s Research Into Action report, the Art Association will work with the City of Philadelphia’s Office of Public Art and advertising agency Red Tettemer to develop a campaign that will utilize a variety of communications and marketing channels (low tech and hi-tech, on-the-street and online) designed to connect audiences with stories and artworks that they can relate to – resulting in a new, more personal appreciation for public art. The campaign is planned for Summer 2011.
The Engage 2020 Innovation Grants Program is supported by The Wallace Foundation, The Pew Charitable Trusts and The Philadelphia Foundation, and is a program of the Cultural Alliance’s research and marketing initiative Engage 2020.
Click here to view a list of all Engage 2020 Innovation grantees.